Location: 1185 Amboy Ave, Edison, NJ 08837
Key Foods acquired this former A&P Fresh and recently reopened it as a Superfresh. The company purchased the defunct banner from A&P last February and plans to convert all of its New Jersey stores to Superfresh.
This store began its life as a Stop and Shop which A&P acquired in the 80's and expanded over the years. The store competed with an Acme just across the parking lot for many decades. We'll take a closer look at the Acme in the following post.
Most of the interior photos were sent in to Acme Style a few months back. Unfortunately, I deleted the email after downloading the photos so I am not able to credit the source at this time. If the person who sent these in will contact me, I'll be able to credit your photos however you wish.
A&P's fresh décor remains throughout most of the store. Some new flooring has been put in and the service departments along the back have all new décor.
The Produce department is impressive unfortunately the rest of the store leaves a lot to be desired. While you will see the Superfresh sign outside, you won't see anything in common with the former chain inside.
I stopped in about a week ago to check out the store for myself (and to photograph the nearby former Acme). While the store is still celebrating its grand opening, the place feels more like its about to go out of business. There are huge areas of the store void of any merchandise and the font-end was staffed by one employee who was working both customer service and the one open register.
Key Foods is using the same type of stickers as Acme has to cover the the A&P logo on the fresh food murals.
Nice new photography and signage along the back where the service departments are located.
Some grocery aisles have had their height reduced.
Here's where things get a little confusing. The photo above and below were among the ones sent in a a while back. When I was in the store, this whole area was cleared out. The selection in the Bakery was essentially non-exsistent accept for some cakes.
Completely empty frozen food cases along the right wall.
Not sure what's happening with the Bakery. No bread, no bagels, no fresh baked products to be found.
Overall it feels as though Key Foods bit of more than it can chew with this store.
But the signage does look great!
A former Acme is just across the parking lot! Now home to Walgreens and completely void of any Acme traits. See the next post for coverage of the store.