Monday, May 11, 2015

"The Story of Louella Butter"


Images courtesy of Greg Prichard

These classic images are from a 1950 Acme Louella Butter publicity booklet. The majority of the booklet consists of the history of butter with these stunning classic Acme images.



5 comments:

  1. What an interesting tableau from Acme's glorious past! Checking out the wall-mounted (live?) foliage, the ceiling-level Modine heating units -- retro HVAC at its best -- and the darker floor tiles. What was the brand (not legible) of ice cream that merited what looks like a permanent sign on the column? And is that a coffee grinder in the second aisle (has four-step instructions on it)? All delightful to see!!! * * *

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  2. I am with PennFruit --I could get lost in that last picture. Kind of reminds me of that scene from Double Indemnity where the characters are in a San Fran supermarket in the 1940's. I can watch it over and over just taking in the atmosphere.

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  3. Notice how the vents in the ceiling...
    This might be the old Newtown store!

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  4. I thought only the A&P had the coffee grinder.....

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    1. Wasn't A&P's gimmick the grinders at the registers, not in the aisles? Which I believe most stores still have?

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