Examples of Publix branded products
Post from May 1:
R.I.P. ACME Brand
The day has come... SuperValu has announced it will be eliminating Acme brand. Well, what's left of it anyway. Rumors of this plan have been floating around for a while now and SuperValu made it official yesterday. All store brands within each banner will be retired in favor of the company's new "Essential Everyday" branded products. This will allow the company huge savings from not having to produce banner specific packaging and marketing strategies. It is quite possible that it could lead to further erosion of store loyalty among customers. If SuperValu is smart they'll follow Publix's lead of creating high quality products in stylish packaging that compete with the brand pricing of Walmart's Great Value brand. Publix has one of the most successful private label brands in the country. A Google image search revealed no previews for the Essential Everyday product line. I'll post links as they become available. You can read more about the news at bizjournals.com.