Sunday, January 23, 2011
Acme's 120 years old!
Yesterday I went on a huge Acme road trip and discovered some interesting things along the way...
• It's Acme's 120 birthday! Stores were celebrating with cake and soda at the front end. Store signage was limited regarding the celebration. The image above is a picture of a sign outside one of the stores (hence the slightly odd angle of the logo.) I did see a chip display that had this logo printed all over it and the logo is also on the front of this week's circular. Looks like yesterday was the official kick-off of the celebration.
• 10 for $10 promotion finally over? Acme unveiled this promotion years ago. It was catchy at first but soon every other stores on the planet offered the same kind of deals. As it ran it's course elsewhere, Acme stuck with it. Never really made sense to me... you didn't need to buy 10 items to get them for $10. And there were always more items on special than just 10. Oh well... looks like they've taken a simpler approach and now just have the "$1" sale. The 10 for $10 departments appear to have been rebranded as "Great Deals!".
• Less is more? One of the most interesting things I noticed in store after store, was the mass reduction in random displays up and down the aisles and along the front ends. Was this just a coincidence or is Acme reducing the clutter? Stores seem to be more streamlined and organized. Particularly along the front end. I was in several smaller stores which are normally packed to the rafters with merchandise. That wasn't the case yesterday. Gone too was all the general merchandise that is normally stacked on top of the aisles and on top of the cases around the perimeter of the stores. I was only in about 8 stores so it's hard to declare a chain-wide trend but as Acmes go I was surprised... and impressed... to see so much open space and a seemingly new level of organization.
Posted by Acme Style