News Break:
ALBERSTONS GETS PLATED!
ALBERSTONS GETS PLATED!
I have honestly been keeping my eyes pealed for news that Alberstons would be offering some sort of meal-kit options in their stores. These relatively new on-line companies like Blue Apron, Home Chef and Hello Fresh, are the latest entities impacting business at traditional supermarkets. Other chains have begun offering meal-kits and I had a feeling Alberstons would be jumping on the band wagon sooner than later. Last night I jumped over to ProgressiveGrocer.com and there it was... Albertsons Acquires Meal-Kit Service Plated.
Plated offers delivery of ingredients and recipes for complete meal preparation. The company was founded in 2012 and was later featured on episodes of Shark Tank and Beyond the Tank. I believe Alberstons is the first grocer to acquire a meal-kit company outright. Plated meal-kits are sure to be hitting store shelve in Acme in the very near future.
Acme wasted no time sharing the news...
We are excited to announce that we have acquired premier meal kit service @Plated! Read more here: https://t.co/UrPKKgL0rd pic.twitter.com/1lteeuJKCY— Acme Markets (@acmemarkets) September 20, 2017
This seems like a pretty good idea, or at least when the 'meal subscription' market is hot. Now the only issue is if I go to the store and have to stand in line 20 minutes to buy a kit...
ReplyDeleteAcme posted on Instagram about it, woohoo!
ReplyDelete