Extensive remodel underway in Rehoboth!

Photo courtesy of Justin from the Lehigh Valley

Location: 18578 Coastal Hwy, Rehoboth Beach, DE

Photo above courtesy of Marv

The Rehoboth store received the Quality Built refresh months ago but Acme has circled back to launch a more extensive remodel. Marv details the progree for us below.... 

Acme Rehoboth Beach is getting better each day. Store is currently under renovation. Acme is investing a TON of money in this store where Superfresh didn't invest a dime. 

All aisle relocations have almost been completed. All the center freezer cases have been replaced with upright cases. Allowing more frozen merchandise. Some selections have expanded while others have cleared out. Floor in Produce department is totally ripped up currently with concrete exposed and is in the process of being replaced. 



Pharmacy has relocated to far left corner of store. This area was where the "this is your acme" white wall was emphasized with spotlights. New drop off and pick up area as well as a consultation and waiting area has been created and is way more open and easier to access. Pharmacy is now open but store was way to busy for me to get good pictures. 

Former Pharmacy is being cleared out as well as the front corner where the tv was on the wall from the main entrance to get ready for Starbucks. 

Former Hot To go area is being prepped to become a fresh baked pizza area. 

Fruit cutting room will be created soon as shown by the remodel plans. 



For a full tour of the Rehoboth store, please click here. 

Acme – Rehoboth, Delaware

Photos courtesy of Justin from the Lehigh Valley

Location: 18578 Coastal Hwy, Rehoboth Beach, DE

Photo above courtesy of Marv

Pictures of the Rehoboth Acme, a former SuperFresh, came in from two different contributors over the past week. Both Justin and Marv gave the store rave reviews. The Quality Built décor arrived here about two months ago. 

This is the first time I've seen this O Organics signage in the windows. Acme is pushing their private label products more than ever before. It's interesting how grocers are transforming their own products from just being a cheaper alternative to national brands into a reason to shop at their stores specifically for these products. Acme has been heavily promoting their Signature Style ice cream and Italian sparkling water, among others. Signage, displays, extremely low sale prices and store announcements all helping to bring attention to Acme new private labels. 

"Beach" has lost its "a". Will it ever be replaced?


A shore mural greeting shoppers on their way in. Similar to the one at the Manasquan store.

Photo above courtesy of Marv

Acme kept A&P's lighting fixtures above the Floral Department. Some stores hang plants from these structures. It doesn't look like Floral got a new coat of paint. You can check out pictures of this store previous to the décor swap by clicking here.


A&P's flooring remains throughout.

Photo above courtesy of Marv

Photo above courtesy of Marv

Slim pickins of cakes which seems to be a problem with Acme lately. Interesting since their commercials often feature their cake selection. 

In many stores, Acme is installing black shelving for the seasonal aisles and the health food aisles.

Photo above courtesy of Marv

Major upgrades in the restrooms.




Now you see it...


Now you don't. It's too bad the logo is so easily scraped off the cart handles.

AERIAL VIEWS

HISTORIC IMAGES

2002

1992

Photo above courtesy of Marv

Thanks to Justin and Marv sending in pictures of the Rehoboth Acme!