"Fall into Savings" Flyer!

Well look what showed up in my mail yesterday! Very classy mailer from Acme!! (Apologies for the terrible pictures). I wonder if this is being used at other banners or if it is an Acme exclusive. The flyer features organic and higher end items. The prices are impressively low! Acme continues to have Talenti gelato on sale for lowest prices you could find anywhere. All of their ice cream prices have been insanely low for nearly two months now. The flyer almost seems to be in response to Amazon slashing prices at Whole Foods but that would be impossible as that news is  just broke a week ago.

One comment about the overall design... whoever chose that font for the "Fall into Savings" logo should never be allowed to touch a computer again. This is a perfect example of why you shouldn't get fonts from sites like 1001 Free Fonts! That "F" is a complete and total disaster.