WILD HARVEST OUT...
SAFEWAY'S ORGANICS IN
Not a big surprise but nice to get confirmation that it's definitely happening... SuperValu branded products are going to start vanishing from shelves sooner than later. Jewel has already begun discounting Wild Harvest prodcuts to get rid of inventory in favor of Safeway's organics and health food brands. Not sure what's happening at Acme. There is no announcement on their Facebook page. No announcement at this time on Albertsons or Shaw's Facebook pages either. Perhaps they're starting with a slow rollout. Someone did pose the question on this post if the Essential Everyday products were going to be phased out next. Jewel evaded the question.
Does anyone know how long the Wild Harvest brand has been around? I'm not sure if it started with American Stores or was introduced under Albertsons first round of ownership. Either way, it kinda of sucks that SuperValu gets to walk away with it after it's been so well established at Acme for so many years.